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Experienced Financial Advisor with $100 Million in Assets Joins Ameriprise Financial to Drive Growth


Financial Advisor Michael Cruz Joins Ameriprise Financial to Expand Practice and Better Serve Clients

Financial advisor Michael Cruz recently made a significant move by joining Ameriprise Financial, Inc. from Wells Fargo Clearing Services, LLC with $100 million in assets in Temecula, Calif. Cruz cited the firm’s commitment to investing in advisors as the main reason for his decision to make the switch.

“I joined Ameriprise Financial to expand my practice and better help existing clients reach their goals,” said Cruz. “The firm’s capabilities to help advisors grow organically through client referrals and inorganically through external practice acquisitions really drew me in.”

With the support of Ameriprise Complex Director David Spataro and Regional Vice President James Frisone, Cruz is looking forward to leveraging the firm’s wide array of products and services, financial planning platform, and integrated technology to elevate his client service model and capture new opportunities and referrals.

“We’re thrilled to welcome Michael and his clients to Ameriprise,” said Spataro. “We look forward to partnering with him to achieve the goals he has for his practice and deliver a truly differentiated client experience with all Ameriprise has to offer.”

Ameriprise has been successful in attracting experienced and productive financial advisors, with over 400 advisors moving their practices to the firm in 2023 and approximately 1,700 joining in the last 5 years. The company’s Ultimate Advisor Partnership offers a differentiated experience for advisors to accelerate growth while delivering an excellent client experience.

At Ameriprise Financial, they have been helping people feel more confident about their financial future for 130 years. With a nationwide network of approximately 10,000 financial advisors, they have the strength and expertise to serve the full range of individual and institutional investors’ financial needs.

Overall, Cruz’s move to Ameriprise Financial highlights the firm’s commitment to supporting advisors and helping them achieve their growth goals.

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